Visibility Matters
video marketing made simple
This course is designed to help you learn, practice and create a strategy along with the new habit of being consistent in your video production. Here is what we will tackle during the 6 weeks
Technical aspects of producing better looking videos with just your mobile phone
Secrets of establishing the right connection and trust with your potential clients as well as overcoming any resistance to posting videos
How to approach video marketing so it doesn't feel overwhelming whilst creating consistency in video content creation and posting it online
Welcome to the course
How the course works
Getting the image right
Module 1 Cheat sheet
Homework
Recording of Q&A call week 1 - 19th April
Making the video experience smoother
Module 2 Cheat sheet
Homework
Recording of Q&A call week 2 - 26th April
Dive in - a little bit of practice
Reflection time
Confidence on camera
Module 3 Cheat sheet
How to make sure your script works
Homework
Recording of Q&A call week 3 - 4th May
What we'll cover
Editing - trim tool
Editing - canvas tool
Editing - image retouching
Editing - adding text
Editing - subtitles
Editing - adding music
Editing - adding background, logo and saving your work
Perfectionism in video - and how to deal with it
Homework
Recording of Q&A call week 4 - 10th May
Reflection exercise
Consistency and how to achieve it
Module 5 cheat sheet
Homework
Recording of Q&A call week 5 - 17th May
Video marketing strategy made simple
Homework
Recording of Q&A call week 6 - 24th May
Content video production checklist
Basic kit list
25 ideas of video content
25 ideas of content for social media
How to get rid of filler words
Perfectionism and how to overcome it
Adding question slides to videos
3 P's and 6 Golden Rules of a successful video marketing strategy
Join before the next group launches on the 12th April 2021